You may or may not have used SEO services for your law firm business in the past. Many successful legal firms do. Getting organic search traffic for your law firm isn’t so easy.
It is highly competitive in the legal industry and it is just like a hill to climb, particularly when the field is changing and there are various concepts that require a thorough knowledge and understanding in order to tackle them. Here are some powerful SEO tactics for your law firm to win more clients.
The very first thing that you want to do at the beginning of an SEO campaign is to determine how your law firm’s website compares to your competitors as well as knowing what state the technical details are in.
This will include deeply inspecting some of the more technical aspects such as: your law firm’s website security with Https, mobile responsiveness, page speed score and loading time. It is quite important to see how these attributes compare to your competitors in order to understand where your legal firm’s website stands relative to the market’s competition. These metrics will form the basic dimensions and framework to measure your SEO campaign performance and determine some objectives in terms of organic traffic and keyword rankings in the future.
Once your law firm’s website keyword ranking and organic traffic analysis have been performed, the next step is to map these findings to the pages and content on your website. Which web pages are ranking high for the keywords and generating the most website traffic?
Just as when any prospective client comes to your office for a consultation, you need to evaluate his case to see how you can help them and an approach moving forward, regarding their legal issues. This is analogous to the initial evaluation process for Search Engine Optimization.
Optimize Your GMB Listing
An important part of both organic and local SEO for law firms is having a well-optimized Google My Business listing. This is a free listing profile provided by Google and plays an important role in ranking in the organic and local search results.
Build your Online Reputation
Many law firms generate business through referrals and word of mouth. It is an effective form of social proof. With more people using search engines to find what they are looking for online, be it e-commerce or local businesses, having social proof on your listings and profiles in the form of testimonials and positive reviews is important.
After you have claimed and optimized your GMB listing, you can start garnering reviews on the listings directly. These reviews also have a direct impact on your ranking abilities in organic and local search results.
Law firm SEO Services can be extremely powerful for producing new clients for law firms consistently.
If you want to start a SEO campaign for your law firm, you should probably begin with an audit of your law firm’s website and overall web presence. At Power Funnels, we design a custom tailored plan crafted to reveal your law firm to your target audience. Contact us today to know more about our exceptional law firm SEO services.