2024 Guide: Set Up & Optimize GMB for Therapists

2024 Guide Set Up & Optimize GMB for Therapists


In today’s digital world, attracting new clients often relies on a strong online presence. For therapists, Google My Business (GMB) is a helpful tool to enhance local visibility, connect with potential patients, and build trust. This guide explores the ins and outs of Google My Business for therapy practice in 2024, from setting up your account to advanced optimization strategies.

What is Google My Business (GMB) ?

GMB is a free tool from Google that helps businesses manage their online presence across Google Search and Maps. It allows you to create a profile showcasing your therapy practice, including location, contact details, photos, services offered, and customer reviews. When people search for “therapy near me” or specific therapy services, a well-optimized GMB listing can land your practice at the top of local search results.

Importance Of GMB For Therapists In Enhancing Online Visibility And Attracting Clients

The health landscape is increasingly digital, with many potential clients turning to Google to find therapists. An optimized GMB profile is crucial for therapists because it:

1- Boosts Visibility: A complete Google My Business profile increases your chances of showing up in 46% of Google searches for local businesses or services, making it easier for potential clients to find your private practice.

2- Builds Trust: Positive reviews and detailed information on your GMB profile establish credibility and build trust with potential clients.

3- Engagement Opportunities: GMB features like Google Posts allow you to connect with potential clients directly through updates, announcements, and informative content.

Setting Up Your GMB Account

Setting Up Your GMB Account

Getting started with GMB is easy. Here’s a step-by-step guide:

Step 1: Create a Google Account (if you don’t already have one)

The first step is creating a Google account, a straightforward process requiring basic information such as your name and email address. This account will be your access point to managing your GMB listing.

Step 2: Signing up for Google My Business

Navigate to the https://www.google.com/business/  and click “Manage now.” You’ll be prompted to log in with your Google account, marking the beginning of your GMB journey.

Step 3: Entering your business name and category

Accurately enter your therapy practice’s name. Choose a business category that best describes your services to improve relevancy in search queries.

Step 4: Adding your therapy practice’s physical location

For therapists with a physical office, adding your physical address or location, including your zip code, is crucial. This allows your practice to appear in localized search results and Google Maps, making it easier for clients to find you.

Step 5: Service areas (for therapists who visit or serve clients in various locations)

If your practice offers services in multiple locations or at clients’ homes, specify your service areas. This ensures your business listing appears in search results across those regions.

Step 6: Contact information and website

Provide your practice phone number, website address, and any other relevant contact information. This is important for potential clients to reach out to you or learn more about your services.

Step 7: Verifying your business (via postcard, phone, or email)

Google requires a verification process to confirm your business’s legitimacy. The most common method involves sending a postcard to your business address, which contains a unique verification code. Upon receiving this postcard (which may take up to 7 business days), you’ll need to enter the code in your Google My Business account to complete the verification process. 

Some businesses, depending on their category and region, may qualify for phone or email verification. In these cases, Google will send the verification code directly to your phone or email, which you then enter into your account to verify your business’s location and contact information.

Optimizing Your GMB Listing

A basic GMB profile is a good start, but optimization unlocks its full potential to improve search rankings. Here’s how to make your listing shine:

Accurate and Comprehensive Information

  • Maintain accurate and up-to-date business info or details, such as business hours of operation, across all GMB sections.
  • Include specific therapy services offered, areas of specialization, and insurance accepted.
  • Craft a compelling business description highlighting your approach, philosophy, and experience. Utilize relevant keywords that potential clients might use to find therapy services.

Utilizing GMB Features

Take advantage of all the features GMB offers, such as appointment booking buttons, Q&A, and messaging. These features enhance user engagement and provide prospective clients with easy ways to interact with your practice.

Photos and Videos

Showcase your therapy practice environment, team members (with permission), and yourself in a professional manner. Consider adding short videos that introduce yourself and your services.

Collecting and Responding to Reviews

  • Encourage satisfied or current patients to leave positive reviews on your GMB listing. 
  • Respond to all online reviews promptly and professionally, thank satisfied clients, and address any concerns raised professionally.

Advanced GMB Strategies for Therapists

GMB offers powerful features you can leverage to stand out:

Google Posts

Regularly create Google Posts to share updates, announcements, informative content related to physical health, or special offers. This keeps your profile active and engages potential clients.

Q&A Feature

Enable the Question & Answer feature to allow potential clients to ask questions about your practice or therapy services. Providing prompt and informative answers establishes your expertise and builds trust.

Insights and Analytics

Analyze your GMB insights to understand how people are finding your profile, what actions they take (e.g., website visits, phone calls), and the demographics of potential clients. Utilize these insights to refine your GMB strategy and target the right audience.

Local SEO Tactics

Consider working with a GMB SEO services provider to optimize your profile for local searches further. They can help with keyword research, optimizing your website content, and building backlinks to your GMB listing.

Compliance and Ethics for Therapists on GMB

Compliance and Ethics for Therapists on GMB

While GMB offers a fantastic platform to connect with therapy clients, therapists must adhere to ethical and legal considerations:

1- Confidentiality: GMB descriptions and posts should not disclose any personally identifiable information (PII) about past or present clients.

2- Professionalism: Maintain a professional tone in all GMB content and communication. Avoid using overly promotional language or making unsupported claims about treatment efficacy.

3- HIPAA Compliance: Remember that client health information cannot be shared on GMB. Focus on general information about therapy services and avoid mentioning specific conditions or treatment plans.


By setting up and optimizing your GMB profile, you equip your therapy practice with a powerful tool to attract new clients in the digital age. Remember, consistency is key. Regularly update your profile, engage with ideal clients, and leverage GMB features to build trust and establish your expertise.

Struggling to attract new clients in your area? Power Funnels specializes in local SEO for therapists. Get found by more potential clients searching for therapy online. Increase your bookings and grow your practice. Contact now for a Google My Business consultation and see how we can elevate your online presence and implement cutting-edge physical therapy marketing ideas!


How do I brand my therapy practice?

Developing a strong brand involves defining your practice’s unique value proposition, target audience, and the overall experience you offer clients. Consider your approach to therapy, specialties, and the atmosphere you want to create. GMB allows you to showcase your brand through your profile photo, description, and content.

Is it OK to Google my therapist?

Yes, it’s perfectly acceptable to research your therapist online. GMB profiles and therapist websites can provide valuable information about their qualifications, experience, and areas of specialization. However, it’s important to remember that online information is just one piece of the puzzle. Schedule a consultation to get a better sense of the therapist’s approach and whether they are a good fit for your needs.

What is the purpose of Google My Business?

Google My Business is a free online tool from Google that helps businesses manage their online presence across Google Search and Maps. It allows businesses to create profiles showcasing their location, contact details, services offered, photos, and client reviews. This helps potential customers find businesses and choose the ones that best suit their needs.