Ranking high in search engine result pages is essential for the growth and development of any law firm business, and the right SEO is the only powerful tool that can make this happen.
Effective SEO strategies will help people discover your law firm practice and increase the likelihood that they will become your clients.
Here are the reasons why you should invest in the law firm SEO.
More law firm website traffic means more clients.
Law firm SEO will bring more traffic to your website. This translates to more phone calls to your law firm office and higher conversion rates. Around 70 percent of people that visit a law firm’s website are willing to take action. Effective SEO can get more of these people on your webpage and improve your law firm’s bottom-line results.
An engaging law firm website design
Your website’s bounce rate could be through the roof only. If you aren’t applying SEO techniques, you might be showing up in the search results for the wrong terms or not providing potential clients the information they need when they visit your law firm website.
Gives you credibility
One of the main components of SEO is determining the need of your target market and then designing your law firm website and content to match that need. This not only offers you credibility with search engines, but also with your present and prospective clients.
Competition is always high in the legal industry, but a commitment to SEO can help you get ahead of your competitors without breaking the bank. When compared to other forms of digital marketing, such as paid ads and email marketing, SEO offers you a high return on your investment.
Optimizing your law firm website
Your law firm website should be well-optimized so that it is simple for search engines to understand and easy for your website visitors to navigate.
Your law firm’s website should include appropriate header, title tag, image, URL, and meta descriptions for search engines to index your content. Google uses this particular information to help sort your website and help searchers find it more easily. Make sure that any keywords you use are relevant to the web content you provide.
Your website should also be well-optimized so that visitors can quickly find what they need.
Off-page SEO plays an important role in the ranking of your website. Law firms that focus on off-site techniques such as directories, high-quality backlinks, and social media marketing outperform their competitors.
People spend long hours on their smart phones every day, and over half of all searches for legal firms come from mobile devices. When a visitor reaches your law firm website, he should not struggle with content that isn’t mobile-friendly. Your law firm website should be responsive.
SEO can be complex. At Power Funnels, we design a customized plan crafted to reveal your law firm to your target audience. Contact us today to know more about our powerful law firm SEO services.