Law firm marketing is an effective way for legal firms to stay in front of their target market at all times. Law firm marketing is about delivering the right message to the target market at the right time. Law firm marketing gives lawyers the ability to position themselves, not only in front of potential clients but also in front of potential new talent to be recruited, as well.
Digital marketing is the right way to reach your potential clients. Lead generation for law firms involves multiple techniques and can be direct as well as indirect.
Professional Legal Website
Not only should your law firm website appear in the top, but it should act as your own personal sales representative. In short, this means that your website has the potential to be your law firm’s number one marketing asset. All roads should point to your legal website, and it needs to be a professional tool for your legal firm. In order to compete in the legal industry, your website should be fast, responsive and visually appealing.
Quick Loading Time
Your website visitors expect your website to load in 3 seconds or less. If it doesn’t, the user will explore other options. Within seconds you lost that client, just that fast, and in this saturated market, you can’t afford to make that mistake. You need to take every step you can to keep the clicks you receive.
Your website should be user-friendly. If you think for one second that potential clients are going to try to navigate through a poorly designed law firm website on their mobile when there are hundreds of other options available, you are mistaken. They will click “back” and move on to the next.
Search Engine Optimization for law firms is the practice of creating content and optimizing your website so that it shows up higher in the search results page, organically. A website properly filled with information, FAQs, a chat option and blog posts allows you to reach your potential clients at any time of day.
Ensure that your blog posts and website content are helpful to an audience seeking legal help, or legal information. When you are creating your blog posts, automated emails, and other communication, make sure it sounds like a real person wrote it. Personalize it in such a way that every recipient believes it is created and sent for them. One main thing to remember is that every interaction a client has with your marketing efforts is like an interaction the client has with you.
Social media is a powerful tool that many law firms can use to attract potential clients. Having a strong social media presence makes your potential clients feel as if you care about more things than just money. Use your best judgement on which social media platforms fit your law firm the best.
A Law Firm SEO is the practice of implementing everything between design to promotion of your law firm website. By choosing SEO Services for Lawyers, you can boost your law firm SEO to drive more clients to your law firm. If you would like to learn more about how professional law firm SEO can help your law firm, contact us today!