When it comes to search engine results pages of Google, the main factor that determines your healthcare website’s online visibility is SEO.
SEO has many techniques, and if one or more of these facets is misapplied, or unused, it can negatively impact your healthcare website’s position on the SERP. Here are the common SEO issues that affect your healthcare website’s visibility on Google.
Lack of Website Architecture
How is the content on your healthcare website looks? Is it easy to find? Optimizing a website for organic search starts with a good website architecture – the way information is organized on a website.
Many healthcare websites lack proper site architecture. People and search engines should navigate your website easily, which includes the smooth flow of buttons and links.
Missing Important Landing Pages
It is quite common for healthcare brands to have missing pages, including about us page, location page, service page, and contact us pages. From a user and SEO perspective, missing these key pages can harm your SEO and business growth. Your healthcare website must include homepage, about us page, service page, location page, contact us page and a blog page.
Your potential patients and search engines want easy and fast access websites. However, many healthcare websites have slow page speeds. This means that the content on the webpage loads slowly. Unfortunately, slow page speeds can negatively affect the user experience. Also, a faster page speed can help your website rank higher in search engines, improve conversion rate and minimize bounce rates.
Lack of Content
Another common SEO mistake in healthcare website is thin or lack of content. Thin content refers to the content that is of little or no value for your patients or target audience. With your website well-organized, your important landing pages designed and fast loading speed, the next point should be to write engaging content for your healthcare website.
For example, if you are a specialized healthcare practice, you may need blog posts or landing pages that explore the treatment options offered at your practice. With enough of the quality content on your website, search engines can analyze and reward your website’s authority and relevance.
While thin content can affect your SEO badly, over-optimized can too much of it. Over-optimizing your blog or website can mean many things, including keyword stuffing and link spamming. Today, over-optimization also includes using non-relevant words on your website and using one too many H1s on a page.
Healthcare SEO covers every aspect of a website, including the URL structure of a webpage. Just like other SEO elements, the URL structure must be user-friendly for both people and search engines.
Professional Healthcare SEO Company runs comprehensive research and analysis that will be the foundation for a strong SEO strategy that will match your business goals.
Creating a solid foundation will help you optimize your website and set it up for success. Hire a professional Healthcare SEO Company for accurate data analysis and optimization to improve your ranking on search engine result pages, attract new potential clients, and grow your business.